A new flooring trend dominates at Dover Floor & Tile Center

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Atop work tables set up throughout an expansive showroom, the Dover Floor & Tile Center team is adept at pulling different samples and putting together a fabulous finished look that fits each client’s unique style. (Photography: Benjamin Margalit)

By Patricia Nugent

With all the daring design introductions cropping up lately, shopping for flooring and tile has simply never been more fun.

The designers at Dover Floor & Tile Center get that.

Atop work tables set up throughout an expansive showroom, the team is adept at pulling different samples and putting together a fabulous finished look that fits each client’s unique style.

“We’ve been quite busy this year,” says Manager Tschaun Procaccini, an industry veteran of nearly 20 years. “I think since we’ve all been spending more time at home than usual, people are taking a look around them and want to see change. They’ve got the fever for remodeling.”

The shopping, buying and installing experience at Dover is different than other flooring stores. It has earned a reputation locally as having a group of highly seasoned tradespeople who install performance-driven products with a VIP level of customer service.

Open since 2018, the showroom is a division of Dover Home Remodeling, the award-winning contractor that’s been around for more than 36 years. Tschaun says they work hand-in-hand with the remodelers and designers, tapping into their unique perspective.

Blue is the New Gray
Although gray has been the dominant color choice in décor the past several years, Tschaun reports flooring and tile manufacturers are coming out with a full gamut of choices in every imaginable shade of blue, from barely-there, beach-glassy turquoise to bold cobalt.

“These Mediterranean shades are soothing and peaceful,” he says. “People are enjoying either a pop of blue, say on a feature wall of tile or backsplash, to going all in with a master bath suite shower in differing shades of blue.”

Styles have become more intricate and reflective of nature. He mentions the tiles just introduced from Virginia Tile that have a multidimensional, crackled finish resembling a gemstone. (A top seller is VooDoo, which is a mesmerizing aquamarine with black veining.)

Dover Floor & Tile’s Tschaun Procaccini says they’ve brought in more carpeting from Shaw and Stanton including water-resistant, softer, bolder and patterned options.

Shapes in tiles are also having a moment, with geometrics and mixed shapes coming together for a striking effect.

A hot trend in flooring is mixing a natural, wood-look plank with white or black planks, either in a border or pattern. Tschaun reports they are installing jobs with Urbanite and Beachview, sleek styles that make area rugs pop.

“Kitchens and baths are our bread and butter,” he says. “With kitchens, people are tearing down walls to increase the space or maximizing every inch of what’s there. We like to create a focal point, maybe with an interesting stove hood and taking tile all the way to the ceiling behind it. With master baths, showers are getting bigger and bigger, while large built-in tubs are getting reconfigured to accommodate a free-standing tub, or being eliminated altogether.”

High-Performance, Longer-Lasting Products
So far, 2020 has been another huge year for hard surface flooring, but Tschaun says there will always be a market for carpeting.

“Carpet makers have upped their game to keep up with the growing demand for low maintenance, high durability, hard surface flooring,” he says. “They’ve refined their processes and we’re seeing a more versatile product with highly defined patterns, & textures – many of which offer a waterproof backing option. The feel is softer than ever, more interesting than ever, made with the highest durability ever.”

“Whenever possible we participate in manufacturer promotions, allowing us to buy product at the best possible cost, offering our clients a superior product at a great value along with the service we’ve come to be known for,” Tschaun concludes.

Dover Floor & Tile Center is located at 26824 Lorain Road, just west of Great Northern Shopping Center in North Olmsted. Since the warehouse is attached to the showroom, they also will sell cash-and-carry for those who want to do their own installation. Call 440-423-TILE (8453) or visit DoverRemodeling.com for more information.

Categories: Westside Home & Garden