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Articles Showing articles related to: Alicia Gartrell - Strategic Content Coordinator

How to respond to a review

Before a customer steps through the door, your reputation may be at stake. Here's "how" and "why" you need to respond to online reviews. Positive ReviewsIf a good customer leaves a glowing five-star review, it can't get any better than that, right? Actually, it can. Here's why you should always respond to a positive review: • It's the...

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How to create a successful web ad

Anyone can launch a web ad campaign. However, if done incorrectly, you may see little return on your investment. Here’s how to get the most ROI from your web ad campaign: Keep it simple – More is less when it comes to web ads. Web ads have very little room to work with, so keeping words and images to a minimum will help the target...

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What is SEO and how to boost it

How do search engines work?Search Engines like Google and Yahoo! have bots that crawl and gather information on the internet to build an index. From there, the information is fed through an algorithm which then yields the most relevant results. Confused, yet? Think of Search Engines as librarians with a library (the internet) that houses all...

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Local Search and five ways your business can benefit from it

What is local search?Local search is the use of Internet search engines that allows a user to submit geographically constricted searches against a database of local business listings. In layman terms, when a potential consumer conducts an online search for a good or service, or specifically your business, local search is how they find you...

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Six things that restaurants can do during the Covid-19 pandemic

Small businesses are facing tough times as we—as a nation—face the novel Corona virus and are instructed to practice social distancing. Governor DeWine announced Sunday, March 15 that all restaurants are to close dine-in options and may only provide carryout food. Here are six quick tips to help your restaurant weather the...

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