Can the addition of hardwood floors increase the value of your home?

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You don’t have to pay more to enjoy better quality flooring. Brian Erickson’s (right) Floorz can meet or beat any price. The owner of the Strongsville- and Copley-based flooring store is shown here with Strongsville store manager Danielle Lucas. (Photography: Benjamin Margalit)

By Beth Newcomb

Homeowners who install hardwood flooring in their abodes can expect to recoup a whopping 50-75 percent of the initial flooring cost and increase their house’s market value, says Brian Erickson, owner of the Strongsville- and Copley-based Floorz.

“A house with hardwood floors will generally sell faster and for more money,” he shares. “And we’ve just introduced the full PG Model line of flooring to help our customers do exactly that.”

PG Model hardwood flooring is made and harvested in Canada and Floorz is excited to announce this exclusive brand to Northeast Ohio. “The company offers a lifetime structural warranty and either a 35-year or 45-year finish warranty depending on which line you go with,” Brian says. “We buy direct from the manufacturer, so although this flooring boasts high-end appeal, it’s really very economical.”

Offered in both solid and engineered wood, PG Model flooring is available in a variety of species. The Classic line includes silver maple, maple, ash, red oak and birch with 16 stain options for each species. The Unique collection includes the same wood species with 31 unique stain options. Plank widths allow for dramatic customization and a range of looks, from traditional to ultra-modern.

“Our focus has always been to source unique new product lines while still providing style and value to our customers,” Brian says. “PG Model boasts a look you just won’t find with other brands. The same species of wood you might find in the southern part of the U.S. is different when sourced from Canada. This brand of wood flooring is denser, and the company is dedicated to environmentally-friendly business practices.”

You can complete the look with an area rug. Floorz carries dozens of sizes, shapes and colors in both showrooms, and any style carpet from any manufacturer can be cut and bound to fit your room of choice.

Floorz places environmental responsibility at the top of the list when choosing manufacturers. They always consider where the wood is harvested from and how it’s finished, while bringing their signature quality and style to the flooring market. Their manufacturers are all Greenguard and/or FloorScore certified to assure that the products they carry are free of harmful chemicals.

You’ll find an impressive display of PG Model wood flooring products at both Floorz locations. “If you haven’t been to Floorz in the last six months, then you haven’t been to Floorz,” Brian is fond of saying. But it’s a statement that rings true. While other flooring retailers pack a vanilla punch, Floorz regularly challenges our conception of what flooring can look like—and how it’s priced.

“We don’t hide installation charges in the price, or mark our flooring up so we can put it on sale. And because we buy direct, we’ve cut out the expensive middle man, something the box stores and other flooring warehouse-style stores can’t do,” Brian shares. “Not only do we carry every major manufacturer in our store, and offer every available type of flooring, we’ll also meet or beat any competitor’s price.”

Brian says the installation is as much a part of the Floorz service model as is backing every purchase with superior customer service. “Our installers are seasoned professionals who work exclusively for us,” Brian shares.

And design help from a seasoned Floorz pro is available free of charge. “We’ll even come to your home and help choose the flooring that best reflects your taste and style,” Brian says.

Once your PG Model floor has been installed, you can complete the look with an area rug. Floorz carries dozens of sizes, shapes and colors in both showrooms, and any style carpet from any manufacturer can be cut and bound to fit your room of choice.

In Strongsville, find Floorz at 17100 Royalton Road, in the Ledgewood Plaza. The phone number is 440-638-1388. In Montrose, find the store at 143 Rothrock Road, in Copley, across the plaza from Home Depot. The phone number is 330-630-3330. Hours for both stores are Monday-Thursday, 9 a.m.-8 p.m.; Friday and Saturday, 9 a.m.-5 p.m.; Sunday, noon-5 p.m. For more information, visit