Exactly real estate offers a full-service home selling experience for a flat fee
By Laura Briedis
Every so often, companies come along that change the way we do things. Facebook changed the way we communicate. Uber revolutionized the way we get around. Netflix streamlined how we watch movies. And now in real estate, Exactly’s mission is to transform the way we buy and sell homes.
Founded in Northeast Ohio in 2018, this innovative real estate company brings together an experienced team to provide homeowners a better way to sell their home.
Everything is different, from flat-rate pricing to instant offer kiosks set up inside homes during open houses. Even the “for sale” sign is unique, with its tall, three-dimensional cube shape signaling there is something distinctive about this company.
“After working at a national real estate brokerage for the past decade, I joined Exactly this past fall so I could be on the ground floor of this exciting new type of brokerage,” says Benny Kantorowski, an Exactly real estate agent. “Buying and selling a house is the largest financial decision in a person’s life and is in the top three of emotional experiences.”
“I believe the cornerstone of Exactly—flat-fee pricing—just makes sense. After all, why should someone who has a nicer home be penalized by paying higher commissions? There are so many beautiful homes in Hudson and selling a home that is $500,000 takes the same amount of work as selling a $200,000 home, so I don’t think it is fair to charge so much more commission. People should be rewarded for having beautiful homes,” Benny says.
Exactly charges a $4,800 package fee instead of a percentage of the sales price. They also advise their clients on setting a buyer’s agent commission for people who choose to work with a buyer’s agent.
The home selling process is simple. An Exactly real estate agent meets with the homeowner to discuss goals, provides an eight-plus page pricing analysis, does a walk-through of the home, creates a marketing plan utilizing high-quality professional photography and lists the home on the MLS and hundreds of internet websites like Zillow.com, Trulia.com, etc.
Always on the cutting edge of marketing, Exactly also does digital geo-targeted advertising.
“We create momentum and energy for the initial launch by holding an open house in an attempt to find a buyer right away and maximize the sales price,” says Benny.
“Our coming to market strategy is designed to create buzz,” says Kevin Wasie, owner of Exactly. “We want to procure a buyer that is going to be excited about your home.”
When it comes to accepting offers, there are instant offer kiosks set up in the homes during open houses, so someone can submit an offer immediately using the proprietary software developed by Exactly.
Once a buyer, or their agent, submits an offer (either on a kiosk or online), the computer automatically generates an offer summary sheet detailing everything from the commission paid to Exactly and any applicable buyer’s agent commission, to home warranty costs and title insurance fees. The homeowner will receive the offer immediately any time day or night, no matter where they are or what their agent is doing.
“The seller will know down to the penny how much money they will get from a prospective offer, thus helping with our negotiation strategy,” says Benny. “With our transparent, flat-rate pricing, we help homeowners minimize their expenses and maximize their profit.”
All Exactly agents are licensed by Ohio and every home they sell goes through the same standardized process.
“Though Exactly was founded two years ago, we have 30+ years combined experience and have sold hundreds of homes in Northeast Ohio,” says Benny. “I have been working for 10 years building relationships and creating superb experiences for my clients. I am bringing clarity and transparency to the home selling experience.”
To list your house or for more information, call Exactly Real Estate at 866-515-6789 or visit ExactlyUSA.com. Exactly Real Estate is located at 209 South Main Street, 6th Floor, in Akron.