Fairlawn Aesthetic MD is using a technique less invasive and more cost effective than conventional surgery to restore a youthful appearance

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Dr. Matthew McDaniel, of Fairlawn Aesthetic MD, has built a successful practice by investing in leading-edge technologies that now include the use of NovaLyft and NovaMesh. Here’s what you need to know. (Photography by Benjamin Margalit/Margalit Studio)

By Bill Yurgen

Age enhances wisdom, but— unfortunately—not appearance. Surrendering our youthful attraction is just something we have to do.

Or is it?

Dr. Matthew McDaniel of Fairlawn Aesthetic MD has a great many options for his clients who refuse to allow their best appearance to succumb to the effects of age. These include essentials like Botox and fillers, but also leading-edge treatments that tone skin and reduce lines and wrinkles, such as Radio Frequency (RF) Facial Microneedling and Fractional CO2 Laser treatment, which can also be used for the Madonna Laser Eye Lift—improving fine lines, eyelid laxity, and general skin texture around the eyes.

But one breakthrough, NovaThreads, is a relatively new product used in the procedures NovaLyft and NovaMesh, nationally popular alternatives to expensive and more invasive facelifts. Dr. McDaniel is one of the only surgeons to offer the procedures in Northeast Ohio.

What Are NovaThreads?
NovaThreads are synthetic, absorbable suture threads typically used in open heart surgery because they are one of the safest materials to be implanted in the body.

The threads are placed under the skin parallel to the surface of the skin above. Once in place, the threads create a “selective inflammatory response,” similar to fractional laser and microneedling.

“Our skin is very good at repairing itself,” Dr. McDaniel says. “And by inserting NovaThreads your skin begins to ‘heal’ itself by creating new collagen, naturally.”

Once placed, your skin fully absorbs the thread within four to six months. But while it’s there, your skin is also repairing itself around it.

How It Works
A beautiful, healthy face has a natural V-shape, but with the aging of tissues and the action of gravity, our cheeks sag and this V-shape diminishes. The idea behind the NovaMesh and the NovaLyft techniques is to create a “scaffolding” to support the tissues and keep them in the V-shape, or—where necessary—to lift the tissues and reposition the skin to recreate the V-shape.

“We use NovaLyft to produce a more dramatic and immediate result,” Dr. McDaniel says. “The threads feature tiny cogs that provide a grip underneath the skin and create instant skin repositioning. The skin will then build new collagen which will secure the lift.

The other procedure, NovaMesh, creates a mesh under the skin—two threads inserted vertically and three threads horizontally, sort of like a hashtag or a net.

“The mesh serves as the foundation for new collagen production, tightening skin naturally from within,” Dr. McDaniel explains. “Results appear natural, without any drastic change.”

Firming Up The Neck and Jawline
Traditionally, Botox is used to reduce lines and wrinkles in the forehead area, while fillers are effective at improving the appearance of skin around the eyes and upper checks.

Now, NovaThreads can improve the appearance of the jawline and neck without invasive surgery.

Why We Like It
NovaThreads are a less radical and less costly approach to the restoration of a youthful facial appearance compared to plastic surgery. The treatment can be performed in as little time as it takes to break away from the office for lunch. There is minimal discomfort and virtually no downtime.

While ideal for most, there are some circumstances where a treatment other than NovaThreads may be preferred. A consultation with Dr. McDaniel will help you to determine what is best for your situation and how you can have your youthful appearance restored.

Dr. McDaniel has also developed a proprietary line of skin care products for his patients’ daily use and for after aesthetic procedures to speed recovery, increase the effects and benefits of those procedures, and extend the youthful life of skin. It’s available at Youthful.World or at Amazon.com.

Fairlawn Aesthetic MD is located at 484 S. Miller Rd., Suite 201, in Fairlawn. For a no-charge consultation, call 330-801-9069. For additional information, visit FairlawnAestheticMD.com.