How The Gutter Boys sells gutters...without actually "selling"

Gutter Boys Specialists
The gutter specialists at The Gutter Boys are not professional “salespeople” who will hold you captive in your kitchen. (Left to right) Seth Witt is a paramedic; Ryan Thompson, a communications major; and Jim Wilson, a hospice nurse.

By Mitch Allen

When Ken Wilson, co-founder of The Gutter Boys, hires a new salesperson, he tells them, “It’s a great product. Don’t get in the way of it.”

That’s because the company’s Valor Gutter Guards is the number one-ranked gutter cover system in America—and that makes it easy to sell. In fact, the firm doesn’t even have “salespeople.”

“We’ve been cleaning gutters and installing gutter cover systems since 2008 and we stopped hiring ‘salespeople’ long ago,” Ken says. “Instead, we hire kind, smart, competent people and train them to be gutter specialists.”

The Gutter Boys team of specialists includes people like Seth Witt, a paramedic, Jim Wilson, a hospice nurse, and Ryan Thompson, a communications major.

“Once these guys demonstrate our system and compare it to the competition, it’s a clear choice for the homeowner,” Ken says. “We have a superior product at a better value.”

Plus, The Gutter Boys doesn’t offer its staff an additional incentive for a one-call close.

“We don’t want to put any undue pressure our team to make a quick sale or on our customers to make a quick decision,” he adds. “We want you to shop around. We want you to compare. The more you know about our industry, the more likely you are to choose us.”

The Gutter Boys’ Valor Gutter Guard system features raised S-curves that increase the surface area, allowing for the self-shedding of debris. The guards are available in aluminum or copper (shown here), which adds stately appeal.

So what makes The Gutter Boys’ Valor system so much better? Here’s a summary of what you’ll likely hear on a “sales call.”

The Top-Rated Gutter Cover
In 2017, NCR Consumer Advocacy Group—the nation’s largest publisher of independent third-party testing, ratings and reviews for the gutter cover and home improvement industry—ranked Valor number one in all categories it measured: value, effectiveness, industry reputation, strength, water throughput, durability and “overall.”

Advantages of the Valor Gutter Guard System include:

  • Valor features a high-flow, stainless steel micro-mesh that lets water in but keeps debris out. This effect is dramatically enhanced because the mesh features a raised S-curve that increases the surface area, allowing for the self-shedding of debris.
  • A vertical louvered frame improves drainage so—unlike horizontal frames—it cannot grow moss or algae, which can cause clogging.
  • The light-weight, aluminum frame won’t warp, yet doesn’t add a lot of weight to the system.
  • The cover is attached to the fascia, not the shingles, so it can’t void your roof warranty. This also adds structural integrity when covered in heavy ice. Plus, it’s attached with stainless steel screws that don’t rust.
  • It features a fully-transferrable, lifetime warranty.

That says it all.

The Gutter Boys is headquartered at 1090 West Bagley Road, in Berea. They have an A+ rating with the BBB, and are bonded and insured. Call 440-454-7040 to schedule a free on-site consultation and estimate, or visit for more information. They also offer 12 months same-as-cash financing.