Maximum fitness

By Ken McEntee

Most high achieving executives understand that quality trumps quantity. It’s true for the products they sell. It’s true for customer service.

And it’s true for exercise, asserts Jeff Tomaszewski, owner of MaxStrength Fitness, who has adopted the title of Chief Life Transformer. The title reflects his mission at MaxStrength, he says.

“I got into the fitness field because there is no other business I know of that allows you to so profoundly improve the quality of somebody’s life,” Jeff explains. 

“When you are healthier, stronger and more flexible, everything else in your life changes. You have more energy. You’re more alert at work. You can play with your children or grandchildren without dozing off all the time. You can enjoy retirement without nagging aches and pains. And you can spend your money on something other than doctor’s bills.”

One might assume that pursuing that improved quality of life requires long, sweaty hours at a loud, obstreperous gym, or running nightly against the blustery wind over slushy streets.

But one would be mistaken, Jeff assures.

“The two main reasons people train at MaxStrength are the amazing results they experience and the very short interruptions to their lives,” he says. “Our program takes just 20 minutes of your time, only two days a week. It’s all about the quality of our workout system, not the quantity of time you put in.”

So your lunch break is the only time in the day you have to exercise?

No sweat. Literally.

“You will not sweat when you work out at MaxStrength, and that is by design,” Jeff says. “The perception that you need to sweat for your workout to be successful is completely false. On the contrary, like a car engine, a cool body works more efficiently than an overheated body. That’s why we keep our training room at 65 degrees. We want to dissipate body heat very quickly, so if you start to sweat we crank up a fan to cool you off. That’s why our clients can go straight to the office without showering after a workout.”

The MaxStrength workout, Jeff summarizes, yields a strong return on your investment.

“The program is based on pushing your muscles to high levels of fatigue, to a point where they can do no more, in a condensed period of time,” he explains.

Serious business people who have had their work interrupted by an outdated computer or a slow network connection understand the importance of quality equipment. Specially designed, computerized resistance training machines are the key to the MaxStrength workout.

“The unique machines provide the maximum resistance training for muscle strength, cardiovascular conditioning and overall health and wellness,” Jeff emphasizes. 

“They are designed to make muscles work hard, but without dangerous jerking that can result in injuries to your joints. Most gym training can make injuries worse. Our job is to fix people, not break them.”

The exercises may appear easy to an observer. That’s because there is no obnoxious shouting and loud grunting like at a gym. Once you use the machines, however, the intensity is evident.

“I don’t kid people into thinking this is fun,” Jeff says. “It may be the most brutally hard work you’re ever going to do. But it’s safe and just about anybody can do it, from a professional athlete to an 85-year-old woman with a hip and a knee replacement.”

Jeff says the MaxStrength program evolved from a Nautilus funded osteoporosis study done by the University of Florida in the 1980s. The study demonstrated increases in bone density resulting from strength training exercises. The protocol was developed to provide a safe method of high intensity training for elderly women.

“We evolved that equipment into our system,” Jeff says.

“The study showed tremendous increases in bone density, but it also revealed tremendous increases in strength. It’s not uncommon for our clients to double or triple their strength in a short period of time. When you increase your strength that much you profoundly increase your functional ability throughout the day. You can have less joint pain, more alertness and other benefits. Strength training is the fountain of youth.”

Strength training, he adds, indirectly benefits the cardiovascular system.

“The key is your oxygen consumption after you exercise,” Jeff says. “About 24 hours after you stress your muscles, they get starved for oxygen and nutrition from your blood. Your cardio system has to work to supply that demand. All the good stuff actually happens while you’re back home or in the office.”

The experience at MaxStrength, Jeff promises, is quiet, calm and professional.

“We don’t have music blasting or sweaty dudes trying to impress the ladies,” he insists. “The only noise you’ll probably hear is the sound of your personal trainer—professionally dressed in a shirt and tie—encouraging you toward your goals. That’s why we’re especially attractive to high-level business professionals and active supermoms.”

To find out how your professional, efficient workout can result in a happier, healthier lifestyle, you can schedule your complimentary consultation with MaxStrength Fitness, at 2211 Crocker Road, in Westlake. You can find more information, including client testimonials, by visiting MaxStrengthFitness.com, or you can call 440-835-9090.