New weekly newspaper in Medina

By Mimi Vanderhaven

Beginning in July, Medina and surrounding communities will get a new weekly newspaper. The Millersburg-based AloNovus Corp. will publish the new Medina Weekly News, which will be mailed each Thursday to every single-family home in the 44256 zip code west of I-271. Homes east of I-271 will receive a different zoned edition later this summer. The media company—whose banners include the Holmes Bargain Hunter, the Wooster Weekly News, and Mimi Magazine, is also planning new weekly newspapers in southern Medina County, Wadsworth, Brunswick, Strongsville, Fairlawn, and communities throughout Stark County.

“There are so many excellent communities in Northeast Ohio that deserve a good-quality source for local news,” says Michael Mast, president of AloNovus, which has been publishing newspapers and magazines since 1975.

“Weekly newspapers help build community and support local businesses—provided everyone receives it. That’s why we’ve embraced a total market coverage strategy. Rather than being subscription-based, every single-family home will receive a copy in the mail at no charge.”

Mast says the new weeklies will focus on “what makes Medina county a great place to live,” by highlighting arts and culture, dining, schools, home and garden, health and fitness, real estate, automotive and classifieds.

“We also plan to be forward thinking in our strategy,” Mast says. “Our newsroom will place more emphasis on upcoming events that residents can plan for and enjoy, rather than emphasizing things that have already happened.”

In addition to newspapers, the company also offers digital marketing strategies and website development.

Kevin McManus, a former editor for The Post newspapers, will serve as editor of the new Medina Weekly News, and Karl Gerhard, also formerly of The Post will serve as senior marketing consultant helping local businesses plan advertising strategies.

For more information about advertising in the new Medina Weekly News, contact Karl Gerhard at 330-350-1744. For news tips and story ideas, contact Kevin McManus at 330-416-6167.