Selling your home with Exactly can cost you less
By Laura Briedis
Consumers love flat-rate pricing. Not only does it offer transparency, it usually saves you money. And when it comes to real estate, the savings can be thousands.
Exactly, an innovative real estate brokerage concept in town, is making a name for itself by doing just that—with a 100 percent success rate of selling properties.
“I started my own brokerage company based on a simple philosophy that it doesn’t seem fair for the homeowner of a $500,000 listing to pay so much more commission than someone selling a $100,000 home, when the work the real estate agent does is the same,” says Exactly Founder and President Kevin Wasie.
Exactly handles everything from staging strategies to delivering the keys to the buyer for a $4,800 package fee, instead of a percentage of the sale. And if the buyer has a real estate agent, Exactly helps you to set an attractive buyer’s agent commission based on data.
“We just sold a home in Wadsworth and saved the sellers $8,000 in real estate commissions,” says Kevin.
“We listed the house on Thursday—like we do with every home—and had an open house on Sunday. The buyer came to that open house and purchased the home after there were multiple offers.”
Kevin emphasizes that just because Exactly saves homeowners money, it’s not a discount brokerage but is instead an innovative one. “Because we pay our real estate agents a salary instead of commission, we are able to offer flat rate pricing and higher quality service,” says Kevin, noting that he has built great relationships in the real estate community working with other companies over the past five years.
As part of the MLS (Multiple Listing Service), Exactly uses the same tools as all the other real estate companies. What makes Exactly shine is their focus on great technology for their clients. There are instant offer kiosks set up in the homes during open houses, so someone can submit an offer immediately using the proprietary software developed by Exactly.
Once a buyer, or their agent, submits an offer (either on a kiosk or online), the computer program immediately generates an offer summary sheet detailing everything from the commission paid to Exactly and any applicable buyer’s agent commission, to home warranty costs and title insurance fees.
“Price transparency is coming to every industry and real estate is no different,” comments Kevin.
“Just because it has always been done one way doesn’t mean it has to continue to be that way. Small and nimble companies are changing the way we do things in every industry. From local microbreweries taking a market share from the big national beer companies, to smaller airlines offering better fares than the major carriers, innovative thinking is key. That’s exactly why we have created a better way to sell your home. One that minimizes your expenses and maximizes profits.”
Here's How It Works—Exactly
Exactly has created a simple process designed to sell your home quickly and maximize your net return.
- Consultation: They explain the process and answer your questions to make sure you are both a good fit.
- In-home Walkthrough: A listing strategist will walk through your home to discuss staging strategies and point out any problems.
- Pricing Analysis: Exactly uses a proprietary process to help recommend a listing price and guide you in your decision.
- Marketing: A professional photographer will take photos and Exactly writes a “home story” to showcase your property in its best light.
- Negotiation: Exactly works as a team with you to negotiate the best terms for your sale.
- Transaction Management: They handle all the details with the title company, lender and buyer.
- Closing: They ensure all the paperwork and processing are complete and deliver the keys to the new homeowner.
To list your house or for more information, call 866-515-6789 or visit ExactlyUSA.com. Exactly Real Estate is located at 209 South Main Street, 6th Floor, in Akron.