With Exactly’s flat-rate fee structure, you can keep thousands of extra dollars when the time comes to sell your home

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One of the pillars of the company is a flat-rate fee structure. Exactly agents like Aaron Peterson (pictured) handle everything from the initial in-home consultation to delivering the keys to the buyer for a $4,800 package fee, instead of a percentage of the sale. (Photography: Felicia Vargo)

By Laura Briedis

Every so often, companies come along that change the way we do things. Facebook changed the way we communicate. Uber revolutionized the way we get around. Netflix streamlined how we watch movies. And now, in real estate, Exactly’s mission is to transform the way we sell homes.

Everything is different, from flat-rate pricing to proprietary offer management software for transparency. Even the “For Sale” sign is unique, with its tall, three-dimensional cube shape signaling there is something distinctive about this company.

“We make the home-selling process simple, transparent and stress-free for homeowners—all the while offering the same high quality of service,” says Aaron Peterson, one of Exactly’s top real estate agents.

“We don’t see ourselves as salespeople, but more like guides helping homeowners navigate the sometimes confusing and stressful process of selling a home,” says Aaron, a licensed real estate agent with 20-plus years of experience in the real estate industry.

“I had my aha moment after realizing that real estate commissions just do not make sense. It doesn't seem fair for a homeowner of a $350,000 house to be penalized and pay so much more commission than someone selling a $100,000 home, when the work the real estate agent does is the same,” he says. “I wanted to find a way to be more fair and just.”

One of the pillars of the company is a flat-rate fee structure. Exactly handles everything from the initial in-home consultation to delivering the keys to the buyer for a $4,800 package fee, instead of a percentage of the sale.

“Our fees are transparent so the homeowner knows exactly what is due to us,” says Aaron, who has a business degree from Liberty University. “And if the buyer has a real estate agent, we help you set a fair buyer agent commission so that you do not overpay or run the risk of agents not showing your home.”

The home-selling process is simple. An Exactly real estate agent meets with the homeowner to discuss goals, provide an in-depth comparative market analysis, do a walk-though to make sure everything is ready in the home, create a marketing plan and list the home.

And when it comes to accepting offers, Exactly utilizes a proprietary software that gives sellers full transparency and access to their offers.

Once a buyer submits an offer, the computer program immediately generates an offer summary sheet detailing everything from the commission paid to Exactly and any applicable buyer's broker commission, to home warranty costs and title insurance fees.

“The seller will know down to the penny how much money they will get from a prospective offer, thus helping with our negotiation strategy,” says Aaron, who gives back to the community by volunteering at a local horse rehab facility as well as going on overseas missions.

“Price transparency is coming to every industry and real estate is no different,” he says. “Just because it has always been done one way, doesn’t mean it has to continue. Small and nimble companies are changing the way we do things in every industry. From local microbreweries taking a market share from the big national beer companies, to smaller airlines offering better fares than the major carriers, innovative thinking is key. That’s exactly why we have created a better way to sell your home that minimizes homeowners’ expenses and maximizes their profits.”

To list your house or for more information, call 330-984-0909 or visit ExactlyNEO.com. Exactly Real Estate is located at 209 South Main Street, 6th Floor, in Akron.