Alice Woodrum Salon

A little history
Versatility, education and a heightened sense of style separate Alice Woodrum Salon from others.

Austrian-born Alice started her journey in hairdressing at age 14 and has been a salon owner since 1986.

In 1996, she boldly launched her own signature product line—AW Design Tools—which she continues to innovate and develop new products for. The paraben- and sulfate-free shampoos, conditioners and styling products such as sprays and putties, draw clients from all over the country. She has also developed a long-lasting makeup line that offers anti-aging benefits.

Within the ultra modern salon, guests can browse the funky, artsy jewelry, accessories and gift items in the AW Boutique. And as a true artist, Alice’s eclectic paintings grace the white walls of the lobby, behind brightly colored sofas, and are available for purchase.

In the know
Education has always been at the forefront for Alice and her 12 stylists. Every Wednesday there are classes to advance their training at the salon. They also attend national beauty shows to stay on top of emerging style trends.

The well-travelled stylists address all client personalities and perform an analysis of each person to figure out his or her individual style. After asking questions and evaluating answers, clients fit into four categories:

1. Classic
2. Romantic
3. Avant-garde
4. Natural

The seasoned stylists have different roles: apprentice, junior, senior, master designer and design director. A sliding pricing scale goes along with the level of experience.

Services include:

• Shampoo with moisture pack or thermal styling
• Shampoo with occasion design
• Shampoo with design cut and finish
• Makeover design cut
• Men’s design cut
• Tint
• Full or partial foil-weave highlights
• Color-lites
• Specialty color effects and correction
• Design weave (perm)
• Smooth style/volumizing
• Smoothing treatments
• 100% organic facial hair removal
• Makeup application