A high-quality website with no money down

By Jim Marshall, President of Bluefoot Digital Marketing

Many local business owners are unhappy with their websites, but don’t know where to turn. Some sites may have taken months to build and cost thousands of dollars yet they’re not what the business needs. Others may have been built inexpensively by a friend or family member who is now disconnected from the process. Still others were constructed by someone on the other side of the globe and it’s difficult or expensive to make updates.

In the worst case, the business owner may not even know who built their website or who has access to it.

One local company—Bluefoot, based right here in Northeast Ohio—can help businesses in all of these situations. Over the last 12 years, their team has built hundreds of websites for local companies in many different industries. And over that time, says company founder Jim Marshall, they’ve seen a lot of changes.

Fast and Concise
“Websites used to be designed from scratch with lots of custom coding, costing thousands of dollars and taking many months to complete—only to discover that by the time the website launched, it was already out of date,” Jim says.

And search engine algorithms have changed dramatically, too. “Gone are the days of cramming a list of keywords on your home page,” Jim adds. “Google’s bots are too smart for that. They want to see real information within well-written content that quickly answers the questions users are asking.”

Google has also changed the industry with its Google Business Profiles. These appear almost every time you search for a business, and include all the basic information a user would need—the business name, address, phone number, hours, menu, map, reviews and more. “Because Google provides your customers with all this information before they even reach your website, the type of content you need on your website has also changed,” Jim says. “Your customers want answers fast and they prefer scrolling to clicking. That means tighter content and fewer pages.”

No Upfront Fee
Bluefoot specializes in building fast and concise websites that are user-friendly, mobile-friendly and budget-friendly. In fact, they don’t even charge an upfront design fee. “Most business owners are shocked to discover we aren’t going to charge them anything to launch their site,” Jim says. “That’s not our model. Instead, we charge a very small monthly fee that includes our team making changes and updates for you. It takes away the worry and stress.”

And in terms of “fast,” Bluefoot builds most websites in fewer than 30 days. “We work with you to develop the strategy and we handle the design, writing, photography, videography, hosting, everything,” Jim assures.

The company also offers other digital marketing services, including Local Search Listing Management and Online Review Marketing, which allow your business to rank higher in search results.

Bluefoot is a sister company of Mimi Magazine serving all of Northeast Ohio from offices in Brunswick and Wooster. For more information about a new website with no upfront fee, call 330-220-8610 or email Mimi@MimiVanderhaven.com.