Happening now at Floorz, the biggest sales of the year—and you get to decide how you want to cash in

By Beth Newcomb

Whether an experience, good or service, we all love it when something has been curated just for us. At Brian Erickson’s Floorz, customers have the rare opportunity to enjoy all three, particularly this month.

During Karastan’s Save Beautifully Fall Sale, not only can shoppers select from high-quality products offered in a customer-centric environment, but they’ll also have the opportunity to customize their level of savings.

National Karastan Month runs until Tuesday, October 31. During that time, Brian says, people can save big on all Karastan products, enjoy rebates up to $1,000, and choose from a variety of financing options.

“You get to choose how you save,” Brian says. “The deals vary depending on if you go with solid-surface flooring or carpeting. And Karastan’s warranty is unrivaled, with up to a lifetime of coverage included with every purchase.”

Financing options range from 12 months to three years.

So, the obvious question might be, why Karastan?

“Karastan is a premier brand,” Brian says. “Whether you choose BelleLuxe natural-looking waterproof wood, LuxeCraft luxury vinyl, or any of the carpet styles, including SmartStrand and SmartStrand Silk, you’re getting a premium product.”

Karastan’s Kashmere is an outstanding example of what sets this brand apart from the rest. This gorgeous carpeting is available in unique patterns and styles with the lasting quality and cleanability the brand is known for. “Kashmere is a fashion-forward line of carpeting,” Brian explains. “The classic elegance and high-style appeal can transform any room.”

The brand’s luxury vinyl line, LuxeCraft, features a WetProtect lifetime surface and subfloor warranty, multilayer construction that resists water, scratches and dents, and wider, longer planks, with premium textures inspired by nature.

BelleLuxe takes the science of creating durable flooring a step further by incorporating natural wood with KaraFinish for years of stunning performance.

Freshly installed at the Montrose location, with the other Floorz stores in progress, is Mohawk’s new color wall. Mohawk, the owner of Karastan, is equally known for its premium level of flooring. The new color wall does not disappoint.

“The new color wall makes it easier than ever to choose the carpeting that’s right for your home,” Brian remarks.

Thoughtfully arranged to be both pleasing to the eye and easy to shop, the new Mohawk SmartStrand color wall features four styles in 66 colors.

“This color wall was designed to elevate the overall shopping experience,” Brian notes. “People can easily and confidently select a color and comfort level for their home.”

Not surprisingly, Mohawk’s SmartStrand has already been installed in more than 11 million homes. The color wall represents the largest number of new styles in over three years. There are a range of price points, with something for everyone and every budget.

“SmartStrand proves there is no need to settle when it comes to color, softness and durability,” Brian says.

All Mohawk color wall products are a whopping 25 percent off until the end of October, so there really has never been a better time to freshen up your space.

Pulling it all together is Brian’s top team of designers and installers. All Floorz installers boast years of industry experience, with continual training on the latest product offerings. Your job is prepared at the company’s centralized warehouse, down to the last tack strip and tube of caulk.

“Our process allows for a higher quality installation, with shorter lead times than other stores,” Brian says. “We carry a ton of inventory that’s ready to install. Other products are shipped right to our warehouse, where each job is prepped before being sent to someone’s home. Our guys never have to leave a job to source materials.”

And if you’re the type who could use a little inspiration, behind the easy-to-browse Mohawk color wall is a team of design professionals ready to assist. “There is no charge to tap into our team’s design expertise,” Brian promises. “Bring in a picture of the room you’d like to reimagine, and they’ll come up with options for you.”

Brian says that any Karastan or Mohawk carpet selection can be cut to fit the room of your choice. So, if you’re longing for the softness and durability of carpeting but have hardwood or luxury vinyl already installed, Floorz can create the perfect area rug to complement your space.

Floorz is at 17100 Royalton Rd. in Strongsville (440-638-1388), 143 Rothrock Rd. in Montrose (330-630-3330) and 1509 Golden Gate Plaza in Mayfield Heights (216-455-7500). Visit YourFloorz.com for more information on products and services.