The Neighborhood Experts at Platinum Real Estate wants to know, at what price would you be crazy not to sell?

Platinum Art August
Due to lack of inventory, home equity has surged sharply over the past year.

By Patricia Nugent

With a historic shortage of homes for sale in Northeast Ohio, most homeowners have asked themselves over the past year, “I wonder how much I could get for my home and at what price would I be crazy not to sell?”

To help answer that question, Mark and Denise Zervos, local experts and owners of The Neighborhood Experts at Platinum Real Estate, have recently unveiled the Name Your Price Program.

“Due to lack of inventory (in fact the number of homes on the market in Lake County in June was lower than June 2020 in the middle of the pandemic), home equity has surged sharply over the past year,” she says.

“But just as casino chips aren’t worth anything until you cash out, you would need to sell your home to get your hands on that equity. With the Name Your Price Program, we are asking people what their dream price would be to sell. How much would it take? And then we use our decades of experience to come up with a plan to make that happen. This initiative is rooted in our philosophy to provide both the best possible customer experience with the desired outcome.”

She explains they help homeowners find the perfect flexible buyer to meet their terms. For instance, if they’d like to take several months to find a new home, they can work that into the deal.

“Countless clients tell us that they would sell their home if they could find the right next home,” says Andrew Niebuhr, Platinum’s director of sales and marketing. “That is why we are asking homeowners to ‘Name Your Price,’ and at the same time, name the terms they’d have for becoming a seller in this market. Then we remove the barriers to selling by helping them find their next home. Let’s start the conversation.”

Platinum Real Estate has offices in Northeast Ohio, Columbus and Florida. The new Platinum Center headquarters is located at 7200 Center Street in Mentor. The firm also provides flat-fee services to assist those who wish to sell their homes by owner. To get more information, call 216-990-2100 or 440-974-SALE and visit

Categories: Professional Services