Here’s how Northeast Factory Direct can more than double your tax return

Alex Nefd 180312 N2286 R212
Always at the forefront of kitchen design, styles and colors, Alex Nemet’s NEFD offers on-trend looks like blue and gray cabinetry in the popular Shaker door style. (Photography: Benjamin Margalit)

By Beth Newcomb

“It’s the perfect storm,” says Alex Nemet, owner of Northeast Factory Direct. “Many people have received stimulus checks and are now waiting on their tax returns. They’ve decided to take all that bonus money and invest in their homes. We’re seeing a huge influx of people who want to remodel their kitchens, and we’re perfectly positioned to help them do exactly that—for less.”

“We’ve been unbelievably busy throughout the winter months, and things are really starting to heat up as we head into tax refund season,” Alex adds. “We’ve had a lot of people get their design in place, get their quote, and then sit back and wait until tax time so they can use their refund and stimulus money, if they got it, to help finance their kitchen. Right now, everyone is focused on creating a space to love inside their home.”

Because cabinets from NEFD sell for 60-70 percent less than comparable cabinets, the reality is you can more than double your tax return. It’s like getting a return on your return.

“And we regularly beat the competition with our service and installation,” Alex states. “When it comes to maximizing the return on an investment in your home, we can make a couple hundred dollars spent translate into a couple thousand saved.”

Upgrade to all-wood construction, solid maple dovetail drawers, steel under mount full-extension guides, soft-close doors and drawers, and paint, stain and finish options of your choosing——free

Free Stuff!
Here’s how NEFD takes your tax refund even further.

The complete design, 3-D elevations and in-home measurements are just a few of the freebies you’ll get when you shop NEFD for solid wood cabinets with raised or recessed door panels, and dozens of different door/drawer styles and color combinations from which to choose. Here are the rest:

• Door knobs and drawer pulls – free
• Design service – free
• Design to take with you without a commitment – free
• Upgrade to all-wood construction, solid maple dovetail drawers, steel undermount full-extension guides, soft-close doors and drawers, and paint, stain and finish options of your choosing – free

The popularity of NEFD’s cabinet department means that customers from across Northeast Ohio and beyond regularly clamor for time with each store’s top-level designers. To secure uninterrupted time, scheduling an appointment is best.

Kitchens Starting at $1,899
“Our basic L-shaped kitchen starts at just $1,899, but most kitchens average about $5,500. And at that price, you’re getting all of the bells and whistles, like a pull-out trash cabinet, roll-out trays, crown molding and more. At other places, those things are expensive add-ons. No way could you get them into a $5,500 kitchen,” Alex says. “And our cabinets have the look of custom and semi-custom styles. The difference is we offer them at a fraction of the price others are selling them. And we don’t just sell them in standard sizes.”

“The average tax refund is about $3,000,” he notes. “So, if you think about it, you’re paying half the price for a new kitchen from us, and that’s not counting the 60-70 percent you’re already saving when you shop here.”

So how does the NEFD crew make installing a fresh new gathering hub in the home so affordable? The secret sauce is that Alex has buying power that blows his competition out of the water.

The average NEFD kitchen costs just $5,500. The average tax refund is about $3,000. Do the math, then schedule a time to sit down with one of the talented staff designers to get started on your project

Saving Doesn’t Mean Sacrificing
Because NEFD is at the forefront of kitchen designs and cabinetry styles, you don’t have to settle for average just because you’re saving a ton of money. Alex says they stay current on all the latest colors and styles, so if you want blue or gray cabinets with Shaker style doors, they’ve got them—and you won’t have to wait months to have your new kitchen installed.

“Unlike some of our competitors who have six-to 12-week wait times for cabinets, we can get them in in as few as four weeks,” Alex reveals. “We planned carefully for the rush, and we’re able to meet the demand.”

Schedule a time to meet with an NEFD kitchen designer now, before the installation schedule fills up. NEFD offers zero percent financing along with its expert design service and exclusive-to-NEFD tradesmen on the job, so if you’d like to take your tax refund and invest it in home furnishings, a hot tub or any of the other below-retail goodies the store sells, you can do that too, and pay for your kitchen over time.

Supporting Local Business
Alex says a lot of people, especially now, are focused on supporting local business, but they don’t always know how or who. At the locally owned NEFD, Alex and his employees are delighted they’ve earned the respect of and praise from people across Northeast Ohio—and beyond.

“Most of our business comes from referrals from happy customers who love what we’ve done with their space,” Alex says. “I think that says a lot about the quality we offer, the service we provide, and the savings built into every job.”

Northeast Factory Direct has three locations: 3321 W. 140th Street in Cleveland, 216-941-7727, 24470 Lakeland Blvd., in Euclid, 440-942-7945, and 9009 Freeway Drive in Macedonia, 330-436-3960. Hours for the Cleveland and Euclid locations are Monday-Friday, 10 a.m.-7 p.m.; Saturday, 10 a.m.-6 p.m.; Sunday, 10 a.m.-5 p.m. To sit down with a kitchen designer, an appointment is recommended. Get directions from anywhere when you visit the website at