It’s no secret that sellers are getting top dollar for their homes, but Exactly Real Estate's formula for success means that you can net even more
By Laura Briedis
If you have been thinking about selling your home, we are in one of the hottest seller’s markets in decades. Couple that with Exactly real estate company’s flat-fee commission, and you can get top dollar for your house—right now.
“Consumers love flat-rate pricing because not only does it offer transparency, it usually saves them money,” says Exactly Founder and President Kevin Wasie. “And when it comes to real estate, the savings can be thousands.”
“We just sold a $350,000 home in Medina and saved the sellers $11,450 in real estate commission,” says Kevin.
And in this current sizzling-hot real estate market, if you are thinking about downsizing you can really cash in. “Last month we had one couple in Wadsworth and one in Akron downsize and they both saved thousands of dollars in commission, which translated to more money in the bank,” notes Kevin.
“Our real estate company is based on a simple philosophy that it doesn’t seem fair for a homeowner of a $500,000 listing to pay so much more commission than someone selling a $100,000 home, when the work the real estate agent does is the same,” he says. “A homeowner should not be penalized for having a nice house by paying higher commission. In fact, it should be the other way around, as nicer homes are easier to sell.”
Exactly handles everything from staging strategies to delivering the keys to the buyer for a $4,800 package fee, instead of a percentage of the sale. And if the buyer has a real estate agent, then Exactly helps you set an attractive buyer’s agent commission.
“The key is the in-depth pricing analysis we do for each homeowner, so they know exactly what their home is worth and the best way to market it,” says Kevin.
Kevin emphasizes, however, that just because they save homeowners money, they are not a discount broker. Exactly is an innovative broker. “Because we focus on nicer homes where owners have often spent significant dollars maintaining them, we are able to help our clients reap the rewards with flat-fee pricing and high quality service,” says Kevin, noting that he has built good relationships in the real estate community working with other companies over the past five years.
As part of the MLS (Multiple Listing Service), Exactly uses the same tools as all the other real estate companies. Where this company shines are the extra, high-tech touches.
There are instant-offer kiosks set up in the homes during open houses, so someone can submit an offer immediately using the proprietary software developed by Exactly.
Once a buyer, or their agent, submits an offer (either on a kiosk or online), the computer program immediately generates an offer summary sheet detailing everything from the commission paid to Exactly and any applicable buyer’s agent commission, to home warranty costs and title insurance fees.
“Price transparency is coming to every industry and real estate is no different,” comments Kevin. “Just because it has always been done one way, doesn’t mean it has to continue that way. Small and nimble companies are changing the way we do things in every industry. From local microbreweries taking a market share from the big national beer companies, to smaller airlines offering better fares than major carriers, innovative thinking is key. That’s exactly why we have created a better way to sell homes that minimizes homeowners’ expenses and maximizes their profits.”
To list your house or for more information, call 866-515-6789 or visit ExactlyUSA.com. Exactly Real Estate is located at 209 South Main Street, 6th Floor, in Akron.