Northeast Factory Direct is fully stocked with home furnishings, cabinets, mattresses, hot tubs and more, all at ridiculously low prices

By Ken McEntee

For a short while after Alex Nemet opened the company’s first no-frills furniture showroom, Northeast Factory Direct may have been one of the area’s best-kept secrets.

Those days are long gone.

With three showrooms that continue to stun shoppers with incredibly low prices on quality kitchens, furniture, pools, spas and other home wants and needs, wise consumers continue to flock to NEFD to save cash.

But there may still be something you don’t know: While most retailers and other businesses continue to experience low inventories and supply chain interruptions, NEFD has more stuff in stock than ever before, Alex insists.

“We have a lot of furniture here and the waiting time for delivery may not be as long as you would expect,” he says. “Sometimes it takes just a few days.”

Among the plentiful selection is the impressive line of kitchens that Alex’s customers have been raving about. Over the past decade, NEFD has become an area leader in the kitchen and bathroom design and remodeling arena.

“That’s why you don’t have to settle for average just because you’re saving a ton of money,” Alex emphasizes. “We stay current on all the latest colors and styles, so if you want blue or gray cabinets with Shaker-style doors, we have them—and you won’t have to wait months to have your new kitchen installed. Unlike some of our competitors who have six- to 12-week wait times for cabinets, we can get them in as few as four weeks. We planned carefully for the rush, and we’re able to meet the demand.”

Angelo Lardomita, lead kitchen designer and sales manager at NEFD, says he’s been a part of more than 5,000 kitchen installations since joining the team in 2010.

“Many of those have been for Mimi readers,” he says. “I’m still amazed by the number of cabinets we sell on a weekly basis, but I think that says a lot about the quality of the product we offer, the quality of the designs we produce and our customer service before, during and after each project.”

And that’s got people talking. In fact, much of the business NEFD enjoys comes from word-of-mouth referral.

“People talk about us in a really good way,” Angelo smiles. “They tell their friends, relatives and neighbors, and those people come to us when they’re ready to update their kitchen.”

Alex and Angelo insist that a lot of people, especially now, are focused on supporting local business, but they don’t always know how or who. At the locally owned NEFD, Alex and his employees are delighted they’ve earned the respect and praise from people across Northeast Ohio—and beyond.

Remarkably, kitchens at NEFD start at just $1,899 for a basic L-shaped design, and cabinets sell for 60 to 70 percent less than comparable models at competing suppliers, Alex says.

“Most kitchens average only about $5,500,” Angelo raves. “And at that price, you’re getting all of the bells and whistles, like a pull-out trash cabinet, roll-out trays, crown molding and more. At other places, those things are expensive add-ons. No way could you get them into a $5,500 kitchen. And our cabinets have the look of custom and semi-custom styles. The difference is we offer them at a fraction of the price others are selling them. And we don’t just sell them in standard sizes.”

NEFD does even more to spread a homeowner’s dollars further.

The complete design, 3D elevations and in-home measurements are just a few of the freebies you’ll get when you shop NEFD for solid wood cabinets with raised or recessed door panels, and 75 different door/drawer styles and color combinations from which to choose. Here are the rest:

• Doorknobs and drawer pulls – free
• Design service – free
• Design to take with you without a commitment – free
• Upgrade to all-wood construction, solid maple dovetail drawers, steel undermount full-extension guides, soft-close doors and drawers, and paint, stain and finish options of your choosing – free

NEFD offers zero percent financing along with its expert design service and exclusive-to-NEFD tradesmen on the job, so if you’d like to invest in home furnishings, a hot tub, game room furniture, or any of the other below-retail goodies the store sells, you can do that, instead, and pay for your kitchen over time.

Northeast Factory Direct has three locations: 3321 W. 140th Street in Cleveland, 216-941-7727, 24470 Lakeland Blvd., in Euclid, 440-942-7945, and 9009 Freeway Drive in Macedonia, 330-436-3960. Hours are Monday-Friday, 10 a.m.-7 p.m.; Saturday, 10 a.m.-6 p.m.; Sunday, 10 a.m.-5 p.m. To sit down with a kitchen designer, an appointment is recommended. Get directions from anywhere when you visit the website at NortheastFactoryDirect.com.