Northeast Factory Direct is leading the kitchen remodeling industry with 60-70% off kitchen cabinets

By Ken McEntee

Now that the holiday madness is over, and the winter weather has likely thwarted outdoor projects, it may be the ideal time to think about getting your indoor renovation plans back on track—and you may want to begin with your kitchen, suggests Angelo Lardomita, lead kitchen designer and sales manager at Northeast Factory Direct (NEFD).

“Because of material shortages and transportation delays, it’s more important than ever this year to get a head start on ordering your cabinets and countertops,” Angelo cautions. “Nowadays, everything is being pushed out a little further and lead times are a little longer than they were during more normal times.”

Because of its large inventory, NEFD typically can deliver products quicker than other home improvement stores in the area, Angelo assures. Still, he says, “our lead times have been affected just like everybody else.”

Over the past decade, NEFD has become an area leader in the kitchen and bathroom design and remodeling arena. In fact, the no-frills retailer has become so popular that it opened yet another new showroom—its fourth—in North Canton, in November.

“At NEFD, you don’t settle for average quality just because you’re saving a ton of money,” Angelo emphasizes. “We stay current on all the latest colors and styles, so if you want blue or gray cabinets with Shaker-style doors, which is one of the hottest trends, we have them.”

Angelo says he’s been a part of more than 5,000 kitchen installations since joining the team in 2010.

“Many of those have been for Mimi readers,” he says. “I’m still amazed by the number of cabinets we sell on a weekly basis, but I think that says a lot about the quality of the product we offer, the quality of the designs we produce and our customer service before, during and after each project.”

And that’s got people talking. In fact, much of the business NEFD enjoys comes from word-of-mouth referral, Angelo insists.

“People talk about us in a really good way,” he smiles. “They tell their friends, relatives and neighbors and those people come to us when they’re ready to update their kitchen.”

Angelo insists that a lot of people, especially now, are focused on supporting local business, but they don’t always know how or who. At the locally-owned NEFD, owner Alex Nemet and his employees are delighted they’ve earned the respect of and praise from people across Northeast Ohio—and beyond.

Kitchens at NEFD typically sell for 60 to 70% less than comparable models at competing suppliers, Alex says.

“Most of our kitchens average only about $5,500,” Angelo raves. “And at that price, you’re getting all of the bells and whistles, like a pull-out trash cabinet, roll-out trays, crown molding and more. At other places, those things are expensive add-ons. No way could you get them into a $5,500 kitchen. And our cabinets have the look of custom and semi-custom styles. The difference is we offer them at a fraction of the price others are selling them. And we don’t just sell them in standard sizes.”

NEFD does even more to spread a homeowner’s dollars further.

The complete design, 3D elevations and in-home measurements are just a few of the freebies you’ll get when you shop NEFD for solid wood cabinets with raised or recessed door panels, and 75 different door/drawer styles and color combinations from which to choose. Here are the rest:

• Doorknobs and drawer pulls – free
• Design service – free
• Design to take with you without a commitment – free
• Upgrade to all-wood construction, solid maple dovetail drawers, steel under mount full-extension guides, soft-close doors and drawers, and paint, stain and finish options of your choosing – free

NEFD offers 0% financing along with its expert design service and exclusive-to-NEFD tradesmen on the job, so if you’d like to invest in home furnishings, a hot tub, game room furniture, or any of the other below-retail goodies the store sells, you can do that, instead, and pay for your kitchen over time.

Marc Linden, store manager at NEFD, says the company’s continued growth—reflected in its new location—is the result of delighting its customers.

“We aim to provide top value for our customers, and further expansion of our company shows that we’re doing something right,” he says. “Happy repeat customers and referrals continue to drive our business.”

NEFD has four retail showrooms: 3321 W. 140th Street in Cleveland (216-941-7727), 24470 Lakeland Blvd., in Euclid (440-942-7945), 9009 Freeway Drive in Macedonia (330-436-3960) and now 8100 Cleveland Avenue, NW in North Canton (234-901-2099). You can get directions from anywhere, or more information about NEFD at NortheastFactoryDirect.com.