Platinum Real Estate the Luxury Home Experts offers a unique strategy to list and sell high-end homes
By Patricia Nugent
Led by owners and experts Mark and Denise Zervos, and industry veterans Erin Paglio and Lee Jarocki, the team at Platinum Real Estate the Luxury Home Experts has earned its reputation as local leaders in the high-end real estate market.
While most people imagine a luxury property with a multi-million-dollar price tag, Denise points out that the Institute of Luxury Home Marketing actually defines a home as “luxury” if it’s over $500,000.
“Currently there are 54 homes on the market in Lake County that qualify, and 72 on the market in Geauga County,” she says. “We also specialize in luxury properties in Cuyahoga County, where there are hundreds over $500,000. Every home has an interesting story to tell. We excel at collaborating as a team to craft that message.”
Once a home has been properly priced and positioned, the luxury team has a talent for getting it in front of the right buyers. They have a good feel for key buyers’ habits—from the newspapers and magazines they read to which social media they are active on.
“So much of what we do goes on before the home is ever put on the market,” she says. “Our goal is to create an emotional connection between home and buyer. We promote luxury homes to our cultivated network of potential high-net-worth buyers. And we partner with more than 30 exclusive relocation firms to tap into buyers moving into the area.”
From Lakefront to Downtown
The two properties seen here are prime representatives of luxury living in Northeast Ohio.
This penthouse condo is on top of one of the most prestigious addresses in downtown Cleveland, the Pinnacle Building on Lakeside. The three-bedroom, four-bathroom, 4,378-square-foot gem boasts views of the city from one side, and Lake Erie and Browns Stadium from another. A spacious balcony provides the ideal backdrop for entertaining.
“Listed at $2.4 million, this home will attract that buyer who wants to be steps away from all the action,” says Denise. “The couple who is selling it has enjoyed the penthouse as a second home, to stay overnight after Browns, Indians and Cavs games and concerts, the best seats for airshow entertaining, and even used it as the venue for a family weekend celebration.”
Nestled along Lake Erie’s shores in Willowick, the other property offers stunning 180-degree views, too. The epitome of lakefront living, three levels with walls of windows make this home wonderful for entertaining and basking in the panorama of the great outdoors. Unlike other homes in this exclusive neighborhood, you own the land that goes all the way down to the water.
“This three-bedroom, four-bathroom home takes prime advantage of the lakefront views, with an expansive deck, outdoor spa and built-in fireplace and pizza oven,” says Denise. “Designed by a notable architect, the home is like a showcase for gracious and thoughtful living, with stately architectural elements showcased. Priced right at $1.1 million, it won’t be on the market for long.”
Investing in a Florida Retreat
With offices and agents in Florida and South Carolina, Denise reports they serve their clients looking to make smart investments in second homes they’ll live in part of the year as snowbirds, then may one day move to for retirement.
“Especially in the Marco Island, Naples, Bonita Springs and Fort Myers areas, we’re seeing homes gain in value,” she adds. “For us, to expand down south five years ago was a natural progression.
So many of our clients here in Northeast Ohio were looking for an expert they trust to find the right homes for them at the best prices.”
Platinum Real Estate has offices in Northeast Ohio and Columbus, Florida and South Carolina. To get more information, call 844-LUX-PROS or visit theLuxuryHomeExperts.com.