Renew Home Exterior’s new Ascend Composite Cladding gives you the look of real wood at half the cost of HardieTM* board

By Mimi Vanderhaven

Finally, the technological advancements we have seen in so many other industries have made it into exterior siding. Renew Home Exteriors’ new Ascend Composite Cladding System has the look of high-end real wood, comes in 20 different colors so you never need to paint it, and it won’t bend, bow, expand or contract like vinyl siding.

“People looking at vinyl siding really need to check out this alternative,” says Co-Founder of Renew, Kipp Yoak. “For not much more money, it will look beautiful and you’ll never have to touch it again.”

And for those looking at Hardie board, Kipp says he can install Ascend instead for about half the cost.

“It’s the best of both worlds,” he adds. “It’s a maintenance-free product with a lifetime warranty, yet it costs less. It really is a game-changer.”

The color palette features 20 shades ranging from timeless classics to on-trend, and the use of a reinforced nail hem offers wind load resistance up to 180 mph. Plus, Ascend’s patented (GP)2 technology delivers a Class A fire rating.

“Be sure to mention this to your insurance agent,” Kipp suggests. “You’ll likely earn a reduction in your home insurance premium.”

No Money Down Financing
Of course, not every homeowner who needs new siding can write a check for it. In fact, most clients of Renew Home Exteriors choose one of the company’s no-money-down options to pay for their project. That’s because the terms are so good.

“Many customers choose our zero-interest option because you pay no interest for up to two years,” explains Kipp, who along with his family has been remodeling homes for over a decade. “Others opt for the 15-year financing option. That allows you to expand the scope of your project to include more than one service.”

And well over 90% of homeowners who apply qualify for Renew’s financing are approved.

Roofs and Windows, too
Renew offers more than just siding. They also install roofs and windows. And when it comes to either, you should also expect quality and value.

“The top brand window we install is made right here in Ohio,” Kipp says. “And it comes with a lifetime warranty. We usually recommend triple-pane windows because they’re better insulated and quieter. Even for homeowners who opt for double-pane, we encourage them to put triple-pane in the bedrooms. They reduce outside noises like dogs barking and cars driving by so you can enjoy a good night’s sleep.”

If it’s a new roof your need, Renew has you covered there, too, with brands like Owens Corning, GAF, IKO, and even metal roofs. “It all depends on what your individual tastes and needs are,” Kipp says. “Roofing technology has improved so much that many manufacturers now offer a 50-year warranty, but your roof has to be installed correctly.”

Professional Installation
Renew’s installers for all three products—roofing, siding and windows—are factory-trained and certified. The company does background checks, drug testing, and yearly recertification. And new team members don’t work on your home until they’ve proven themselves elsewhere.

“Our sister company rehabs 80 homes a year and we have 120 properties under management,” Kipp explains. “So not only do we get big discounts on materials because of our volume, we also train our installers on our own houses before we allow them to work on your house.”

Low Pressure/Low Price
Perhaps the best reason to choose Renew is the company’s low-pressure sales system and transparent, flat-rate pricing.

“Our industry is notorious for high-pressure salespeople holding you hostage in your kitchen,” Kipp confesses. “We don’t do that. After taking measurements and talking with you about your needs, we’ll usually have an estimate in your hands within 45 minutes. And our estimate will often be 50-60% lower than our competitors’ estimates.”

Wait, what?

“Seriously. We lead with a fair and reasonable price up front,” Kipp explains. “Other high-pressure sales companies lead with a highly inflated price and wait to see how you react. If the price is too high for you, they’ll ‘call their manager’ and suddenly produce a lower price. This can go on for hours. We avoid all that and give you the fair market price right up front.”

Renew Home Exteriors is headquartered at 1361 Wooster Road W, in Barberton. They beautify homes all over Northeast Ohio, including these counties: Cuyahoga, Summit, Wayne, Trumbull, Portage, Medina, Lorain, Mahoning and Ashtabula. To set up an in-home consultation, call 330-208-9366. Visit RenewHomeExteriorsOhio.com for more information.

* Hardie is a trademark of James Hardie Technology Limited and is not affiliated with Renew Home Exteriors.