Sell your home for a flat fee with Exactly Real Estate

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Exactly real estate offers a full-service home selling experience for a flat fee. Ready to get moving? Find out how you can make more and pay less to do it. (Photography: Benjamin Margalit)

By Laura Briedis

Simple. Stress-free. Transparent.

These usually are not the first words that come to mind when describing the process of selling your home. One innovative real estate company, however, is changing that perspective.

“Homes hold all of our most precious memories, experiences and people, and the transition from home to home should be one that is full of joy, love and care,” says Kevin Wasie, the founder and president of Exactly real estate company.

“Sometimes the real estate industry is one of greed, so in the middle of all these beautiful experiences you have a stressful and negative experience when selling your home. Our goal is to create a transitional experience that is full of goodness and abundance, so that you can move into your next home and on to your next experience or adventure.”

This locally owned company brings together a dedicated team that has decades of experience selling homes but with a modern approach.

Exactly is comprised of a team with expertise in different areas, from real estate to home remodeling, finance and negotiations. The agents take a team approach to every listing and bring all of their expertise to each client’s specific scenario. Pictured L-R: Founder/President Kevin Wasie and Agent Patrick Barmann with clients.

Everything is different, from flat-rate pricing to instant-offer kiosks set up inside homes during open houses. Even the “for sale” sign is unique, with its tall, three-dimensional cube shape signaling there is something distinctive about this company.

One of the pillars of the company is a flat-rate listing fee structure. Exactly handles everything, from the initial in-home consultation to delivering the keys to the buyer for a $4,800 package fee instead of a percentage of the sale.

“I believe flat-rate pricing just makes sense,” comments Kevin. “After all, why should someone who has a nicer home be penalized by paying higher commissions? Selling a home that is worth $500,000 takes the same amount of work (sometimes less) as selling a $200,000 home, so I don’t think it is fair to charge so much more commission. People should be rewarded for having beautiful homes.”

The Exactly home selling process is simple. A licensed Exactly real estate agent meets with the homeowner to discuss goals, does a walk-through of the home, reviews a comprehensive pricing analysis with the homeowner, creates a marketing plan utilizing high-quality professional photography and lists the home.

Each home is advertised on the MLS and hundreds of other internet websites including,, and more. “The custom pricing analysis that we do allows homeowners to see their home from a neutral perspective” says Kevin. “The analysis is comprehensive and after reviewing this with our clients, they have a really good idea of what their home is actually worth. This allows people to make plans based on real data.”

“We also provide every homeowner with a report detailing what their neighbors paid in buyers’ agent commissions,” says Kevin. “With this data, sellers are empowered to set an appropriate buyers’ agent commission to maximize the sellers revenue and minimize their expenses.”

Always on the cutting edge of marketing, Exactly also does digital geo-targeted advertising to the local community.

“We create momentum and energy for the initial launch by holding an open house in an attempt to find a buyer right away and maximize your sales price,” says Kevin. “Our coming-to-market strategy is designed to create buzz and procure a buyer that is going to be excited about your home.”

When it comes to accepting offers, there are instant-offer kiosks set up in the homes during open houses, so someone can submit an offer immediately using the proprietary software developed by Exactly.

Buyers (or buyers’ agents) submit offers online or during open houses at a kiosk. The proprietary Exactly software alerts the homeowner and their agent immediately, day or night, and the homeowner will know their net return from the offer right away.

Once a buyer, or their agent, submits an offer (either via kiosk or online), the computer program generates an offer summary sheet in 30 seconds detailing everything from the commission paid to Exactly and any applicable buyer’s agent commission, to home warranty costs and title insurance fees. The homeowner will receive the offer immediately, any time day or night, no matter where they are or what their agent is doing.

“The seller will know down to the penny how much money they will get from a prospective offer, thus helping with our negotiation strategy,” says Kevin. “With our transparent, flat-rate pricing, we help homeowners minimize their expenses and maximize their profit.”

Exactly is comprised of a team with expertise in different areas, from real estate to home remodeling, finance and negotiations. The agents take a team approach to every listing, bringing all of their skills to each client’s specific home sale.

“When someone hires us to sell their home, they get access to the entire team and not just one agent,” notes Kevin.

Filling the niche between selling a home by owner and using a traditional real estate company, Exactly offers homeowners a better way to sell their home.

For Stow homeowner Al Cuervo, Exactly recently helped him sell his home for more than he thought it was worth.

“I was trying to sell my home for sale by owner and then a friend of mine told me about Exactly,” says Al. “I’m glad that I called them. They came out to my house and gave me tons of great information and recommendations. They completed a pricing analysis and actually suggested that we increase the price of my home. Sure enough, Exactly sold my home for more money than I even had it listed for on my own. I attribute this to the high quality marketing. We had a great experience working with Exactly and I recommended them to another friend of ours who worked with them.”

To list your house or for more information, call Exactly Real Estate at 866-515-6789 or visit Exactly Real Estate is located at 209 South Main Street, 6th Floor, in Akron.