Selling your home? Exactly real estate offers the opportunity to pay less in commission while enjoying more services
By Laura Briedis
Just like Netflix bypasses the theater so you can watch movies at home without buying high-priced movie tickets, Exactly is cutting out the middleman in the real estate market.
“Unlike the large, national real estate companies that take a portion of the local agent’s commission, which typically ranges between six and 25 percent, we are a small, local company that doesn’t have to pay any of those franchise fees and can pass the savings along to the homeowner,” says Kevin Wasie, who founded this innovative real estate company in 2018. “In essence, we are cutting out the middleman, and all the money stays here locally instead of going to corporate headquarters in other states.”
A full-service real estate company, Exactly handles everything from the pricing analysis and marketing of the home to negotiating the final deal and delivering the keys to the buyer for a $4,800 package fee—instead of a percentage of the sale. And if the buyer has a real estate agent, then Exactly helps you set an attractive buyer’s agent commission.
“Our real estate company is based on a simple philosophy that it doesn’t seem fair for a homeowner of a $500,000 listing to pay so much more commission than someone selling a $200,000 home, when the work the real estate agent does is the same,” says Kevin. “A homeowner should not be penalized for having a nice house by paying higher commission.”
“And even though you are only paying $4,800, you are still getting the same superb experience from a local broker/owner who has sold hundreds of homes,” he says. When people ask Kevin why he doesn’t charge more when others do, he tells them that by charging a fair price, he’s confident the formula that has already resulted in tremendous success will propel his business forward far into the future.
“Price transparency is coming to every industry and real estate is no different,” says Kevin. “Just because it has always been done one way doesn’t mean it has to continue to be that way. Small and nimble companies are changing the way we do things in every industry. From local microbreweries taking a market share from the big national beer companies to smaller airlines offering better fares than the major carriers, innovative thinking is key. That’s exactly why we have created a better way to sell a home that minimizes homeowners’ expenses and maximizes their profits.”
Exactly checks off everything needed to sell your house. As a full-service, flat-rate real estate company, agents handle everything from determining a home’s listing price to delivering the keys to the new homeowner after the sale.
√ Pricing Analysis: Confidently set a listing price that minimizes your sale time and maximizes your profits with Exactly’s custom market pricing analysis.
√ Professional Photography: Show off your home in the best light with professional photography that highlights its unique characteristics.
√ Innovative Marketing & Advertising: Market your home to the world on the Multiple Listing Service (MLS), hundreds of other websites and through digital advertising campaigns.
√ Showings and Open Houses: Let an Exactly agent show your home to potential buyers. These agents handle everything.
√ Expert Negotiation: Develop and execute a negotiation strategy to get top dollar for your home.
√ Transaction Management: Take advantage of Exactly’s expertise to handle all communication between the title company, lender and buyer, as well as any inspection negotiations or short appraisal appeals.
To list your house or for more information, call 866-515-6789 or visit ExactlyUSA.com. Exactly Real Estate is located at 209 South Main Street, 6th Floor, in Akron.