Solid wood cabinets with modification options, direct from the manufacturer

By Olivia Bloom

Everyone loves a local hometown success story, especially when it ends up saving them a lot of money. Such is the story of the Laurinaitis family and Choice Cabinet.

Founded in 2006 by husband-and-wife team Tony and Dottie Laurinaitis, Choice Cabinet has grown into a multi-million-dollar company. Choice Cabinet manufactures Shaker-style, all-wood cabinets, with several family members now helping run the 47-employee company based in Bedford Heights.

It offers Amish-designed, all-wood cabinets featuring dovetail and pocket screw construction, catering to home builders, remodelers, home flippers and property management companies. With two retail locations, it also serves homeowners looking to furnish full kitchens, pantries, laundry rooms and closets, whether for new builds or renovations.

By manufacturing its own cabinets, Choice Cabinet can pass significant savings onto its customers, cutting costs by 60 to 70 percent compared to big box stores. “We appeal to every taste, from classic to transitional and modern,” says Jessica Ricard, the warranty supervisor and daughter of founders Tony and Dottie. “With over 42,000 modification options within our two lines—the Select, our higher-end full overlay line with a lifetime warranty, and the Essentials line, a partial overlay with a one-year warranty—the possibilities are nearly endless,” Jessica says.

Jessica emphasizes the family’s pride in its family-owned and established assembly and distribution plant. This ensures the cabinets are not only beautiful but also sturdy and long-lasting. Crafted from solid wood, these thoughtfully designed cabinets contain no particle board or pressed wood.

Choice Cabinet sells its products in various ways: ready-to-assemble (RTA), typically for home flippers and property management companies; assembled, individually boxed; and modified, allowing changes in cabinet heights, depths, adding a trend color or adding glass door inserts. These options truly set Choice Cabinet apart from other manufacturers.

All cabinets can be picked up at the Bedford Heights warehouse and headquarters or can be delivered on Choice Cabinet’s fleet of trucks, ensuring no damage in transit.

“All of our products are in stock, so lead times are just a few days to a couple of weeks from order placement, which is much shorter than the wait with most cabinet companies,” Jessica says.

Choice Cabinet has two showrooms: one on the east side, at 4856 Richmond Road in Warrensville Heights, and the other on the west side, at 4770 Ridge Road in Brooklyn. Both showrooms feature designers ready to assist with project designs and showcase various examples of cabinets used in kitchens, mud rooms, laundries, pantries and closets. Complimentary design services, competitive pricing, fast shipping and quick modification capabilities distinguish Choice Cabinet from the competition.

Start your kitchen or bathroom remodel with a visit to the Choice Cabinet showroom at 4770 Ridge Road, within Ridge Park Square in Brooklyn. The phone number is 216-532-1490. The East Side location is 4856 Richmond Road in Warrensville Heights. The phone number is 216-378-2834. Call for an appointment, which is recommended but not required. Hours are Monday-Friday, 9 a.m. to 5 p.m., evenings and Saturday by appointment. Find out more information at ChoiceCabinet.com.