Thinking of cashing in on today’s hot real estate market? Here’s what Kevin Wasie, of Exactly, says will help to make the sale

By Laura Briedis

The moment you decide you want to sell your home, you need to see it objectively, thinking about it as an investment—and more specifically, how to get the highest return on your investment.

So how do you know before listing your home how much you should fix up? Should you just remove family photos and other clutter, paint the walls a neutral shade, or perhaps replace the old carpet with new vinyl plank flooring?

According to Kevin Wasie, founder of Exactly, a local real estate company, you need a detailed pricing analysis to determine how you can get the most out of your home.

“It’s all about return on investment and getting the money back out and then some,” he says. “Sometimes you just have to de-clutter and other times it may be that you should finish a home remodeling project.”

At Exactly, the real estate agents take a custom approach with each home.

To help you get a clear picture of the value of your home—and how to sell it for the most money in the shortest amount of time—Exactly has a six-step process, which includes an extensive 10-plus page custom pricing analysis.

“For the most accurate valuation of your home, our pricing analysis takes into account what is happening super locally, from the local unemployment rate, current interest rates, the macro community of what has sold in your school district, comparable homes that have sold with similar characteristics and the inventory of homes currently on the market,” says Kevin.

“Once we do your custom pricing analysis, we can then recommend how much work to put into your home before listing it,” says Kevin. “We base our recommendations on analytics and not just a gut feeling.”

With home selling prices high right now, Kevin says you usually don’t need to do much. He says the top three low-cost items that yield a high return are:

• Deep cleaning and de-cluttering. More than just tidying up the home, you want to do a deep cleaning. And make sure to put personal items, like family photos, in storage boxes.
• Painting. Fresh paint, especially in neutral colors, can bring a big return on investment.
• Enhancing curb appeal. First impressions really do matter. Make your home more inviting by doing little things, from adding fresh mulch to your flowerbeds to planting some flowers or painting the front door a new color.

At Exactly, the real estate agents partner with cleaning companies and interior designers who can help you spruce up your home, and they handle everything from the pricing analysis and marketing of the home to negotiating the final deal for a $4,800 package fee—instead of a percentage of the sale.

Recently Sold
After reading about Exactly in Mimi Magazine, here are some homeowners who have sold their homes quickly and for a premium price by listing with this local real estate company. With Exactly’s $4,800 flat-fee rate, instead of a percentage of the sale, the savings really added up.

• 1026 Rambling Way, Bath $485,000 (saved $7,300+) Helped client downsize into a different area.
• 345 East Fairlawn, Akron $406,000 (saved $5,300+) Received multiple offers and helped client negotiate the best scenario for their corporate relocation.
• 1961 Sourek Trail, Akron $385,000 (saved $4,800+) Previously listed with another company. Client hired Exactly and it sold.
• 132 Sand Run Rd, Akron $223,250 (saved $1,000) Sold with one open house.
• 415 Sand Run Rd, Akron $281,000 (saved $2,200+) Helped client buy in a different area and sell this home.

To list your house or for more information, call 866-515-6789 or visit ExactlyUSA.com. Exactly Real Estate is located at 209 South Main Street, 6th Floor, in Akron.