Why NEFD has become a powerhouse in the kitchen remodeling industry

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Alex Nemet’s NEFD has just installed fresh kitchen cabinetry displays in each of its three locations. Schedule a time to sit down with one of the talented staff designers to get started on your project. (Photography: Benjamin Margalit)

By Beth Newcomb

Strength takes dedication, determination and the ability to deal with situations or events that are distressing or difficult.

Since launching his Northeast Factory Direct nearly two decades ago, Alex Nemet has been fearlessly getting stronger.

“I started selling dining sets out of my garage in Lakewood,” Alex recalls. “I knew I could offer the same top-quality merchandise other stores were offering, but for way less. I started buying by the truckload and passing the savings on to my customers. Today, that same buying philosophy backs all of our kitchen and bathroom cabinetry. We’re offering semi-custom kitchens at a fraction of what you’ll pay elsewhere, and our quality is superior.”

“We’ve based our business model on a ‘bare-bones’ framework,” he adds. “We don’t have expensive showrooms and our salespeople aren’t on commission. When you buy from us, you can feel confident you’re getting the best deal around. Anyone can claim they’re different. We back that statement up by providing rock-bottom prices on cabinetry coupled with our phenomenal customer service. That dedication to being the best has made it possible for us to grow throughout the years, and it’s kept us strong during this time of change. We’ve been here, and we’ll be here. We’re not going anywhere.”

That New Kitchen

“Our cabinets sell for 60-70 percent less than comparable cabinets and, in addition to price, we regularly beat the competition with our service and installation,” Alex states. “When it comes to maximizing the return on an investment in your home, we can make a couple hundred dollars spent translate into a couple thousand saved.”

Free Stuff!

Here’s how NEFD takes your hard-earned dollars even further.

The complete design, 3-D elevations and in-home measurements are just a few of the freebies you’ll get when you shop NEFD for solid wood cabinets with raised or recessed door panels, and 75 different door/drawer styles and color combinations from which to choose. Here are the rest:

• Door knobs and drawer pulls – free;

• Design service – free;

• Design to take with you without a commitment – free;

• Upgrade to all-wood construction, solid maple dovetail drawers, steel undermount full-extension guides, soft-close doors and drawers, and paint, stain and finish options of your choosing – free.

Kitchens Starting at $1,899

“Our basic L-shaped kitchen starts at just $1,899, but most kitchens average about $5,500. And at that price, you’re getting all of the bells and whistles, like a pull-out trash cabinet, roll-out trays, crown molding and more. At other places, those things are expensive add-ons. No way could you get them into a $5,500 kitchen,” Alex says. “And our cabinets have the look of custom and semi-custom styles. The difference is we offer them at a fraction of the price others are selling them. And we don’t just sell them in standard sizes.”

Buy Now, Pay Later

NEFD offers zero percent financing along with its expert design service and exclusive-to-NEFD tradesmen on the job, so if you’d like to invest in home furnishings, a hot tub or any of the other below-retail goodies the store sells, you can do that, instead, and pay for your kitchen over time.

Northeast Factory Direct has three locations: 3321 W. 140th Street in Cleveland, 216-941-7727, 24470 Lakeland Blvd., in Euclid, 440-942-7945, and 9009 Freeway Drive in Macedonia, 330-436-3960. Hours for the Cleveland and Euclid locations are Monday-Friday, 10 a.m.-7 p.m.; Saturday, 10 a.m.-6 p.m.; Sunday, 10 a.m.-5 p.m. To sit down with a kitchen designer, an appointment is recommended. Get directions from anywhere when you visit the website at NortheastFactoryDirect.com.