With Exactly real estate company’s flat-fee rate structure, home sellers are keeping more of the profits

By Laura Briedis

Though the price of everything from pumpkins and clams to cars and appliances has gone up this fall, one local company has kept its prices the same as the day it was founded.

“The price of everything has increased, but we are still maintaining our flat-rate fee structure, which helps our clients save money,” says Exactly Founder and President Kevin Wasie. “So if you are looking for a way to save money when selling your house, we can put more money back in your pocket and make the experience stress-free.”

Filling the niche between selling a home by owner and using a traditional real estate company, the innovative Exactly real estate company was founded in 2018 to provide homeowners a better way to sell their homes.

Everything is different, from flat-rate pricing to a three-dimensional cube-shape “for sale” sign—signaling there is something distinctive about this company.

“We make the home-selling process simple and transparent for homeowners—all while offering the same high-quality service,” says Kevin. “We don’t see ourselves as salespeople, but more like a guide helping homeowners navigate the sometimes confusing and stressful process of selling a home.”

“I had my aha moment after selling a million-dollar home and realized after getting my paycheck that it didn’t seem fair for a homeowner of a million-dollar listing to pay so much more commission than someone selling a $200,000 home, when the work the real estate agent does is the same,” he recalls. “I wanted to innovate a way to be more fair, honest, transparent and just.”

Exactly handles everything from the initial in-home consultation to high-end photography to price negotiation to delivering the keys to the buyer for a $4,800 package fee—instead of the customary percentage of the sale.

“Our fees are transparent so the homeowner knows exactly what is due to us,” Kevin explains. “And if the buyer has a real estate agent, then there could be other fees we negotiate with their real estate agent.”

The process is simple. An Exactly real estate agent meets with the homeowner to discuss goals, provides an in-depth comparative market analysis, does a walk-though to make sure everything is ready in the home, creates a marketing plan and lists the home.

Once a buyer submits an offer, the company’s proprietary software program immediately generates an offer summary sheet detailing everything from the commission paid to Exactly and any applicable buyer's broker commission, to home warranty costs and title insurance fees.

“The seller will know down to the penny how much money they will get from a prospective offer, thus helping with our negotiation strategy,” says Kevin, who has an economics degree from John Carroll University. “And we help you keep more of your profit.”

The Savings Add Up
With Exactly’s $4,800 flat-fee rate, instead of a percentage of the sale, the savings really add up. Here are some examples of homeowners who walked away with more.

Akron/Bath
1953 Stockbridge Road — $555,018 (saved $7,300)
1395 Sugar Knoll Drive — $590,000 (saved $8,000)

Brunswick
633 Perkins Circle — $275,000 (saved $1,700)
1228 West Chase Drive — $400,000 (saved $4,200)

Medina
3885 Woodberry Drive — $750,000 (saved $11,200)
3186 Stony Hill Road — $649,900 (saved $9,198)

Strongsville
9521 North Bexley Drive — $560,000 (saved $7,400)
18532 Heritage Trail — $352,000 (saved $3,240)

Wadsworth
1526 Brentfield Drive — $349,900 (saved $3,198)
438 Pheasant Run — $474,900 (saved $5,698)

To list your house or for more information, call 866-515-6789 or visit ExactlyUSA.com. Exactly Real Estate is located at 209 South Main Street, 6th Floor, in Akron.