With Exactly real estate, you’ll know the minute an offer comes in

061821 Exactly 002695 R2
Exactly charges a flat fee for listing and selling a home, instead of a percentage of the sale. Its instant-offer model means never having to wait to find out if it’s sold. (Photography: Felicia Vargo)

By Laura Briedis

When Kevin Wasie founded Exactly in 2018, he set out to bring innovative thinking to the real estate industry.

“We are paving the way to make it simpler for homeowners to sell their properties—and for more profit,” says Kevin.

“One problem with the current system is that sellers don’t know immediately if they have an offer. Offers may be sitting in their real estate agent’s inbox and can get lost in the shuffle now that properties oftentimes are getting multiple offers in a single day,” explains Kevin. “And, for example, if your agent is at his daughter’s dance recital, you won’t find out about the offer until later that night or the next day.”

Exactly takes an approach that is more of a partnership and offers full transparency. When an offer comes in from a prospective homebuyer, it is immediately sent directly to both the seller and the listing agent.

Exactly’s proprietary software also generates a summary page to outline the offer in more simplified terms to make it easier to understand and compare offers. After the seller receives the offer and summary page, the listing agent and seller connect to come up with a negotiation strategy.

Modern technology is used to schedule showings through an app, text message and email. Exactly also keeps track of all showings and feedback, and shares that information with homeowners.

“We use data analytics to see what months and days most people look for houses, so we can strategize the best time to put the house on the market for the highest exposure,” says Kevin. “For example, showings are down 25 percent during a holiday week, so we take all that into consideration.”

Exactly is a flat-fee real estate company. The real estate agents handle everything from the pricing analysis to marketing to negotiating the final deal for a $4,800 listing package fee—instead of a percentage of the sale.

To list your house or for more information, call 866-515-6789 or visit ExactlyUSA.com. Exactly Real Estate is located at 209 South Main Street, 6th Floor, in Akron.