The Luxury Home Experts at Platinum Real Estate go beyond the basics to sell high-end homes
By Beth Newcomb
As the owner of a luxury home in Northeast Ohio, you’re living in one of your largest investments. That’s why it’s critical to put your best foot forward when it comes to selling.
“You have to attract the right buyer,” says Mark Zervos, who, along with his wife, Denise, is the owner of one of Ohio and Florida’s most prestigious real estate brokerages.
“Because there are typically fewer luxury homes available on the market at any given time, understanding what makes a home worth its asking price is a key to selling fast and for the most money.”
The other key, he says, is enlisting the services of a detail-focused team that understands the current market and knows how to find buyers in the luxury home bracket—no matter what the time of year.
“Luxury home buyers are looking to buy year-round,” Mark notes.
“We have an exclusive ‘Wealth List’ that took us years to compile. Nobody else in the area has a list like this. So, when we have an exclusive property to sell, one of the things we do first is market to our network. We also have partnerships with all 30-plus relocation companies in our area, which means we can expose your home to more buyers who want to move here.”
Understanding the market goes beyond simply compiling a list of premium buyers, The Luxury Home Experts at Platinum Real Estate are also experts at effectively marketing luxury properties, pulling out all the stops to position them properly.
That’s why when, after 18 months on the market, the owners of a million-dollar-plus luxury home in Richfield who couldn’t get a nibble on their listing decided it best to team up with The Luxury Home Experts—a move that netted them a cool half-million dollars over their original asking price.
“We ended up marking the property up $500,000, marketing it correctly, and selling it quickly with multiple offers,” says Denise. “We exposed the property to our exclusive list of high-net-worth clientele and found someone with needs that exactly matched what this estate had to offer. They weren’t even in the market to buy. But once they discovered this home, they had to have it.”
Over the 28 years that The Luxury Home Experts has been doing business, Mark and Denise say they and their team have sold more than a billion-dollars-worth of property.
So, how does this partnership to sell start?
It starts with a meeting with the sellers, listening to their needs and helping them to visualize their next chapter. They then present them with a customized property evaluation that includes more than just recent sales. They provide tips for staging to get the biggest return, a carefully-researched market value and a marketing plan.
The Luxury Home Experts also takes the time to understand how sellers want to be communicated with, because no two luxury homeowners are the same, and provides comprehensive access to The Luxury Home Experts’ impressive track record.
“Luxury home sellers are savvy and they know a quality firm when they meet with one. They’re also busy people who don’t always want an update via phone call, so we communicate with them after the presentation and beyond on their terms,” Mark notes.
Once the home has been properly staged, photos and videos of the property are taken. Marketing includes a significant social media presence, as well as ads in publications like The New York Times and The Wall Street Journal. And properties aren’t thrown up on the local Multiple Listing Service then left to wither. They’re prominently positioned on a global MLS system, which exposes them to buyers all over the world.
“The marketing we do is customized to the property, not a formula,” Mark stresses.
“What might work for one luxury property may not work to sell another. But no matter what type of property we’re selling, proper staging is imperative. If need be, we’ll call in our team of professional stagers to make sure the home is featured in its best light.”
Fast-forward to the time when the showings have begun and an offer arrives on your property.
“After every showing, we follow-up with a personal phone call to the agent to find out exactly what the buyers liked and what they didn’t like,” he explains. “And when the offer comes, we use our extensive negotiating skills to get the highest dollar we can.”
The Luxury Home Experts are so confident they can get the job done, they offer a 100-percent satisfaction guarantee. If they don’t do what they say they’re going to do, they’ll let you out of the agreement.
With an exclusive international network of agents, and offices in Ohio and Florida, The Luxury Home Experts can not only help you to sell your home locally, they can also help you to secure a new home anywhere in the world. Platinum Real Estate is currently selling properties in Naples, Sarasota, Fort Myers, Bonita, Marco Island, Miami, Fort Lauderdale, and Boca Raton.
“Whether you’re upsizing, downsizing or relocating, we’re the team to take you there,” Denise says.
Platinum Real Estate has seven offices in Northeast Ohio and five in southern Florida. For a confidential appointment or to get more information, call 1-844-LUX-PROS (589-7767). You can also visit ClevelandLuxuryExperts.com.